At Vow, we're working on one of the most urgent problems facing the human race; the growing demand for meat. We know that addressing this with a new, sustainable way of making food isn't optional – its life or death. Vowzers work together to overcome this challenge with unwavering optimism, drive, ownership, and above all, action.

Vowzers work collectively to keep kindness and compassion at the heart of everything we do. We care deeply for our team, our customers, our world, and our future. We know progress only happens when we listen to and lift up those around us and when we invest in each other by sharing our skills and knowledge.

Vow has been built on defying conventional wisdom and challenging how things should be done. We’re not afraid to take risks, challenge convention, or colour outside the lines. We ask the question "why the f&*k not?". Then we prove conventional wisdom wrong. F&*k yeah.

We learn faster from our failures than our successes. Fact. Vow's impact is built on learning faster than anyone has ever learned before. We take calculated risks, fail, learn and keep improving.